Case Study:
Animating Shopify Logo for a Livestream Shopify event.

When Shopify reached out to us about designing a character based on their iconic logo for an exciting live stream event, we were thrilled!

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Our job was clear: infuse Shopify's essence into this character, making sure it resonated with their audience and perfectly captured the event's vibe. We dove into creative exploration, aiming for that sweet spot between staying true to the brand and adding our unique touch.

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The challenge was invigorating—transforming Shopify's identity into a lively character concept that would bring extra excitement to the live stream.

 

We wanted this character to feel both familiar and fresh, embodying Shopify's values while adding a cool twist.