We were approached by Ghost Bureau (a Toronto-based marketing agency) representing a large Ontario government brand that specializes in property assessment data. They asked us to come up with some style guides and designs for an explainer video. We had so much fun coming up with a fresh and unique take!

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Our challenge as an animation studio was to stick to the brand colors and use them to create fun style guides for the explainer video. We wanted to bring in characters to the explainer video as well.

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We didn't want the characters to feel too out of place, but at the same time be something we haven't seen before in boring government-style videos.

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All this to say, as much as the marketing team loved it, the main client decided to stick to it's original branding and they scrapped our stylized characters... so much for a fresh take!