Case Study:
Designs, gifs and more for a game-ified advertising campaign in partnership with Midnight Circus Marketing Agency
We were approached by Midnight Circus, a prominent Toronto-based marketing agency, to undertake the exciting task of character design and animation for an upcoming Lunchables campaign. Our mission was to create characters that seamlessly blended into a video game-style universe, allowing real-life interaction for the audience.
Adhering to the Midnight Circus vision, we embarked on the challenge of crafting characters that not only captured the essence of Lunchables but also resonated with the young audience's gaming sensibilities. Scaling our creations for projection and large-scale printing demanded meticulous attention to detail, ensuring their visual impact remained powerful on screens and posters alike.
Our dedication to uniqueness and fresh creativity shone through as we brought these characters to life, infusing them with personality and charm that instantly resonated with Lunchables.
Our efforts were met with enthusiastic approval, as our characters were embraced wholeheartedly by both the client and the Lunchables fanbase, marking a successful collaboration that left a lasting impression.
